Founded in 1981, Fallon put Minneapolis on the national creative-marketing map. Since its purchase in 2000 by Publicis, one of the global giants in the industry, Fallon has gone through some difficult times, with revenues shrinking from $62 million in 2006 to $42 million in 2008.
Under Saatchi & Saatchi veteran Foster, who’s been the agency’s CEO since 2008, Fallon seems to have gotten its mojo back, with a more streamlined structure designed to shrink silos and increase collaboration. It has picked up a number of new national clients, including Alpo and Boston Market. In December, it scored a big win when it became Chrysler’s agency of record.
Advertising Age predicted in January that Fallon could be named to its top 10 national agencies list in 2011.
