One year after its debut as a business plan competition dedicated to finding promising new businesses and propelling them to greater success—the Minnesota Cup continues to impact the statewide business community. Among last year’s finalists and semifinalists: One acquired a competitor and doubled in size; another has developed a significant strategic partnership with a Fortune 500 company; a third finalist recently began expanding nationally. But the competition has also had a more subtle effect.

Co-founders Scott Litman and Dan Mallin have met entrepreneurs who credit their participation in last year’s program with strengthening their business plan, broadening their network of advisors, or launching a company that previously was just a dream. That has been the goal of the co-founders since they teamed up with the State of Minnesota, the University of Minnesota, and Wells Fargo Bank to create the competition. 

“There has to be a winner and finalists, but the ultimate goal is to help people grow their businesses and understand how they can get help to do so,” says Mallin. “Getting found is a big part of succeeding.”

Litman and Mallin also wanted to give back to the Minnesota business community, which supported them when they were fledgling entrepreneurs. (Contacts Litman made through a 1987 competition hosted by Apple Computer helped to foster his early career; just one year out of college, he founded and operated Imaginet, a successful Minnesota start-up.)



What’s New?

The first year turned out better than the co-founders expected. More than 600 people entered the contest from 48 counties across Minnesota; this year, the contest included 650 entrants. The competition also added a student segment in partnership with the University’s Center for Entrepreneurial Studies. The program addition—for students with less than five years’ work experience—stems from the recognition that students are a rich reservoir of great business ideas. After all, technology pioneers Bill Gates (Microsoft), Steve Jobs (Apple), and Larry Page and Sergey Brin (Google), were all college-age when they launched their companies.

“We’re trying to develop the next generation of innovative and creative leaders; this is a great means to have them pursue and hopefully realize their dreams,” says John Stavig, professional director of the center.

First Place Vast Enterprises

First Place

Vast Enterprises

ID Insight

Third Place

ID Insight

Interrad Medical

Finalists

IntelAccount and Interrad Medical

U-Guide

Student Winner

U-Guide