This soon led to lucrative partnerships with Sony and Canon. When these camera makers decided to take a pass on Vaddio’s idea for developing a high-definition CCD camera, Vaddio developed its own and manufactured it at the New Hope headquarters. Vaddio now has two other PTZ camera designs in the works while continuing to distribute Sony and Canon products.
Since its inception, Vaddio has grown from three employees to 35, with 2009 revenue expected to hit $24 million. The plan is to make that $50 million over the next three years. Vaddio currently has 1,350 distributors in North America and an international distributor in the Netherlands.
“A lot of businesses are using YouTube now to post information for consumers,” Sheeley says. “And they’re using our equipment to create that content.”
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