Making Change

Since Modern Survey opened in 1999, year-on-year revenue growth has averaged 45 percent, from $3,000 in start-up funds to $2.75 million in revenue in 2008. The firm now employs 25. “What we bring to the market is relevant and critical information in hard times—data, measurement, an understanding of what’s going on,” Riley says. “It’s cost-effective, innovative, and easy.”

Additional future growth will come as businesses start to recognize the symbiotic relationship between engaged and satisfied employees and the tenor of customers’ experiences. To that end, Riley predicts that clients increasingly will take a holistic look at assessing their operations—an approach that could serve companies and Modern Survey well.