You and a farmer in Finland will have something in common if you buy a Rub-A-Dub briefcase: You will both have used the same tractor-tire inner tubes. Rub-A-Dub and Rubbage accessories are made with recycled inner tubes and come from SECCO (the Sustainable Economy Collection Company), a start-up employing design students and based in Jyväskylä, Finland. LP records, mobile-phone and computer keys, and seatbelts also get cool makeovers. SECCO’s mission: “We give a new purpose to post-consumer and industrial waste material by transforming it into funky, high-quality design products.” Finnstyle in downtown Minneapolis (skyway level of Gaviidae Common, 651 Nicollet Mall, 612-333-2127) carries SECCO home and personal accessories.
