Marketing & PR

A Cure for the Common Campaign

Distinctive marketing campaigns help companies differentiate themselves in a crowded market.

April 2010

A More Sociable Social Media

A More Sociable Social Media

Online tools help small businesses use social media more effectively.

April 2010

Chocolat Celeste and Summit Brewing team up.

Celeste and Summit

Chocolat Celeste and Summit Brewing's "Beer and BonBons" tasting shows that there may be productive cross-marketing to be done when it comes to pairing beer and chocolate.

February 2010

Blu Dot got a “measurable jump” in phone and Web site traffic and in visits to its New York showroom after the November experiment, according to the company’s Medora Danz.

A REAL GOOD Marketing Experiment

Minneapolis branding and marketing firm Mono was hired to plan and carry out a companies unique "curb mining" experiment.

January 2010

The Fedoras! The Cocktails! The Chain-Smoking!

The "Mad Man" in Olson Account Director Jennifer Gove's past.

December 2009

Lakemaid Beer was created by Minneapolis branding firm Pocket Hercules and co-branded by Rapala fishing lures and August Schell Brewing Company.

Rapala Fishing Lures and Schell's Beer

Lakemaid, a co-branded beer, is the creation of three-year-old Pocket Hercules, a Minneapolis advertising, branding, and public relations start-up.

July 2009

Marketers are using decoy products as a method to make core products more attractive.

The Shopping Shortcuts in Your Brain

Marketers are using decoy products as a method to make core products more attractive.

June 2009

A Buddy System for Brands

A Buddy System for Brands

Branding consultant Dean Adams explains how to make corporate brands work with strategic brands.

March 2009

Campbell Mithun

Campbell Mithun's Playbook for the Ad Bowl

The Minneapolis ad agency has been produced its fourth Super Bowl ad for client H&R Block.

March 2009

John Stucker and Devon Thomas Treadwell

Name That Brand

Pollywog picks the best (and worst) brand names of 2008.

January 2009

Steve Moss, Imation

Brand Mission

Changing Imation into a brand-centric company took a massive marketing effort.

December 2008

Carmichael Lynch's Harley Campaign

New Resonance

Carmichael Lynch’s new Harley-Davidson ad campaign looks to Americans’ reslove.

November 2008

Barrie D'Rozario Murphy

Ad Age to Airlines: "Don't Advertise"

Minneapolis’s Barrie D'Rozario Murphy gives beleaguered United Airlines a spot of advertising brilliance.

October 2008

Dave Matthews

From Cause to Effect Marketing

MusicMatters, a Minneapolis marketing firm, has pioneered techniques and coined a phrase: effect marketing.

October 2008

Travelers' red umbrella

"A Legitimate Icon"

Bringing back Travelers' big red icon.

June 2008

Best Brand Names of 2007

Two top local branding experts share their favorite brand names of 2007.

February 2008

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