
Marketers are using decoy products as a method to make core products more attractive.
June 2009
Branding consultant Dean Adams explains how to make corporate brands work with strategic brands.
March 2009
The Minneapolis ad agency has been produced its fourth Super Bowl ad for client H&R Block.
March 2009
Changing Imation into a brand-centric company took a massive marketing effort.
December 2008
Carmichael Lynch’s new Harley-Davidson ad campaign looks to Americans’ reslove.
November 2008
Minneapolis’s Barrie D'Rozario Murphy gives beleaguered United Airlines a spot of advertising brilliance.
October 2008
MusicMatters, a Minneapolis marketing firm, has pioneered techniques and coined a phrase: effect marketing.
October 2008
Two top local branding experts share their favorite brand names of 2007.
February 2008
The first Indian-made vehicles will be sold in the U.S. in 2009—and Fast Horse, the Minneapolis-based integrated marketing firm, will support the launch.
January 2008
How do you choose a philanthropy that helps both its recipients and your brand?
January 2008
How to reach key audiences with public-relations strategies that have long-term impact.
November 2007
Why some retailers really ought to raise the roof.
September 2007
And that’s bad news for marketers, unless they understand how to make the medium the message and vice versa.
July 2007
Experience Life has matured beyond its role as membership magazine of Life Time Fitness and established a strong brand in the intensely competitive health and fitness marketplace.
April 2007
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