The Shopping Shortcuts in Your Brain
Marketers are using decoy products as a method to make core products more attractive.
June 2009
A Buddy System for Brands
Branding consultant Dean Adams explains how to make corporate brands work with strategic brands.
March 2009
Campbell Mithun's Playbook for the Ad Bowl
The Minneapolis ad agency has been produced its fourth Super Bowl ad for client H&R Block.
March 2009
Brand Mission
Changing Imation into a brand-centric company took a massive marketing effort.
December 2008
New Resonance
Carmichael Lynch’s new Harley-Davidson ad campaign looks to Americans’ reslove.
November 2008
Ad Age to Airlines: "Don't Advertise"
Minneapolis’s Barrie D'Rozario Murphy gives beleaguered United Airlines a spot of advertising brilliance.
October 2008
From Cause to Effect Marketing
MusicMatters, a Minneapolis marketing firm, has pioneered techniques and coined a phrase: effect marketing.
October 2008
Best Brand Names of 2007
Two top local branding experts share their favorite brand names of 2007.
February 2008
Mahindra's Fast Horse
The first Indian-made vehicles will be sold in the U.S. in 2009—and Fast Horse, the Minneapolis-based integrated marketing firm, will support the launch.
January 2008
Socially Responsible Branding
How do you choose a philanthropy that helps both its recipients and your brand?
January 2008
Rethinking Media Relations
How to reach key audiences with public-relations strategies that have long-term impact.
November 2007
Discounted Prices, Free Association
Why some retailers really ought to raise the roof.
September 2007
"You're In Control Now"
And that’s bad news for marketers, unless they understand how to make the medium the message and vice versa.
July 2007
A Healthy Brand
Experience Life has matured beyond its role as membership magazine of Life Time Fitness and established a strong brand in the intensely competitive health and fitness marketplace.
April 2007
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