A Cure for the Common Campaign
Distinctive marketing campaigns help companies differentiate themselves in a crowded market.
April 2010
A More Sociable Social Media
Online tools help small businesses use social media more effectively.
April 2010
Celeste and Summit
Chocolat Celeste and Summit Brewing's "Beer and BonBons" tasting shows that there may be productive cross-marketing to be done when it comes to pairing beer and chocolate.
February 2010
A REAL GOOD Marketing Experiment
Minneapolis branding and marketing firm Mono was hired to plan and carry out a companies unique "curb mining" experiment.
January 2010
The Fedoras! The Cocktails! The Chain-Smoking!
The "Mad Man" in Olson Account Director Jennifer Gove's past.
December 2009
Rapala Fishing Lures and Schell's Beer
Lakemaid, a co-branded beer, is the creation of three-year-old Pocket Hercules, a Minneapolis advertising, branding, and public relations start-up.
July 2009
The Shopping Shortcuts in Your Brain
Marketers are using decoy products as a method to make core products more attractive.
June 2009
A Buddy System for Brands
Branding consultant Dean Adams explains how to make corporate brands work with strategic brands.
March 2009
Campbell Mithun's Playbook for the Ad Bowl
The Minneapolis ad agency has been produced its fourth Super Bowl ad for client H&R Block.
March 2009
Brand Mission
Changing Imation into a brand-centric company took a massive marketing effort.
December 2008
New Resonance
Carmichael Lynch’s new Harley-Davidson ad campaign looks to Americans’ reslove.
November 2008
Ad Age to Airlines: "Don't Advertise"
Minneapolis’s Barrie D'Rozario Murphy gives beleaguered United Airlines a spot of advertising brilliance.
October 2008
From Cause to Effect Marketing
MusicMatters, a Minneapolis marketing firm, has pioneered techniques and coined a phrase: effect marketing.
October 2008
Best Brand Names of 2007
Two top local branding experts share their favorite brand names of 2007.
February 2008
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