Division/Category:
Communication
Skills/Publications
Organizations:
BASF Professional
Vegetation Management, Padilla Speer Beardsley
Intended
Audience:
Vegetation management
professionals responsible for public lands
BASF Professional
Vegetation Management, part of the chemical company BASF, publishes Latitude
magazine to serve government agencies, cities, and companies that manage
vegetation along highways and railways, remove undesirable plants in lakes, and
control invasive species in a variety of environments. The magazine strives to
be a reputable source of information about best practices in vegetation
management. BASF wants readers to trust the content it is providing and thereby
be more receptive to BASF promotions.
The magazine includes technical articles, industry research, and customer success stories that describe BASF products in action. Content is weighted toward emphasizing best practices; commercial and product-focused messages are confined to certain features. Padilla Speer Beardsley launched a lead generation process that evaluates story ideas, identifies industry innovations, and promotes emerging standards. Evaluations have shown that 77 percent of Latitude’s readers would recommend it to other vegetation management professionals.
Award of Merit Winners
in Communication Skills/Publications:
• Thrivent magazine; Thrivent Financial for Lutherans
• TimberLines magazine; BASF, Padilla Speer Beardsley, Winnercomm, Source Publications
• Leading the Way Home; Adsoka
