Jay Novak

Lesson for graduates: Know your own strengths and limitations—and those of your competitors.

FULL STORY
Burt Cohen

Giving Goes Flat

The recession shouldn’t get in your way from donating to worthy causes.

Mark Sheffert

Winning with Strategic Options

The best time to explore and assess strategic options is when the company is performing well.

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Company Time
Whatsername

My Own Worst Enemy

Sex has been on my mind lately. (Get yours out of the gutter, gentle reader.) My abject fascination this past month with the gender divide...

Culture Capture
Josh Kimball - Iconoculture

Trimming the Fat: College Cafeterias Go Trayless

By Cree McCree What’s Happening • Cafeteria trays are going the way of ashtrays at colleges nationwide. Scores of schools have opted to ditch the...

BTW
Gene Rebeck

The Coming Super Netbook

A couple of weeks ago, I might have made it sound as though the netbook was going to be the next cool machine. I need...

Generations
David Stillman - Generations

It’s Not Fair! And Never Will Be

With Millennial graduates showing up in the workplace this summer, the other generations are perking up and taking notice. It is not uncommon for us...

State of the Brand
Jason Voiovich

A Very Important Ad in a Very Ordinary Campaign

Key points: 1. Even in an age of geckos and cartoon crime fighters, most insurance ad campaigns are pretty boring. Nationwide’s latest blitz is no...

Loose Change
Gary Johnson

What’s in a Name?

Apparently not much, even though brand and name recognition are still ballyhooed as the be-all and end-all. Perhaps you’ve heard, but have you seen the...


Columnists
Tony Carideo

Portfolio Positions

by Tony Carideo

Find a bond you like, then hold on to it until maturity.

Overheard

"I learned the importance of attracting good, qualified people to help me. It took me 30 years to figure that out."

- Dick Enrico

2nd Wind Exercise Equipment



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