St. Paul–based CBR owns and operates specialty retail stores in airports throughout the United States. Its stores include Spirit of the Red Horse, Radio Road, and Fly Babies.
“No one comes to the airport to shop. Travelers are often on tight schedules and are focused on their travel plans. In the airport environment, the first impression is everything. Consumers need to be intrigued and drawn into the store after just a glance. We try to stop them in their tracks. For example, people often stop to have their pictures taken with the life-sized moose that ‘comes through the window’ of our Minnesota! store at MSP, then come in to shop.”
