Corner Office by Mark Sheffert

Branding Without The Iron

It takes a village to build a brand and to keep the promises that your organization makes to its customers.

May 2008

Intellectual Corporate Waste

Are you willing to pay the costs of mismanaged organizational intelligence?

November 2006

Yogi on Positioning

Penetrating advice from that famed business guru, Yogi Berra.

September 2006

Corporate Diplomats

Why it's important for businesses to create goodwill around the world.

August 2006

"You're Fired!"

"The Donald" makes it look easy, but in real life, it is harder to say.

June 2006

Michelangelo, Change Artist

What do you need to manage change effectively?

June 2006

Eagle or Turkey?

Leadership makes the difference.

May 2006

When S * * * Happens

Boards need to be prepared for “predictable surprises.”

April 2006

Metrics Gone Wild

Performance measurements shouldn’t replace good judgment.

March 2006

Wanted: Board Members

Who is afraid of board service?

February 2006

The Great Communicator

Lessons in détente for business.

January 2006

Previous « 1 | 2 |

MSP Communications, 220 South 6th Street, Suite 500, Minneapolis, MN 55402

© 2007 MSP Communications, Inc. All Rights Reserved