We like the simplicity of the “dollar origami” campaign that Minneapolis advertising agency Level developed for Western Bank, headquartered in St. Paul. Western Bank is relatively small—just six branches—so it needs more bang for its marketing buck than its larger competitors.
The campaign idea was to focus the bank’s small-business customers on their dreams, which involve not just money but that other factor that drives entrepreneurs: creating products and services that answer customer needs. Western Bank reports satisfaction with the results—a boost in interest in the bank’s services from customers and potential customers.
