Demographics

Twin Cities Business is Minnesota’s premier business publication with a statewide readership of nearly 86,000.

In a pro-business style, Twin Cities Business profiles Minnesota businesses and business people, explores trends in the Minnesota economy, and provides readers with information they need to make their companies thrive.

Circulation Information

Reach more business decision-makers with nearly 80,000 readers per issue.

Circulation: 32,966 audited monthly circulation
Readership: 85,712 readers per issue

Subscribers by Geography
Within the Seven County Metro Area: 87%
Outside the Seven County Metro Area: 13%

Twin Cities Business Reaches…
100% of all Minnesota-based Fortune 500 companies
97% of Minnesota public companies with 50 or more employees
94% of Minnesota private companies with 50 or more employees
95% of all businesses in Minnesota with 50 or more employees
2,200+ Twin Cities human resource professionals
50% of all female executives in the Twin Cities

Reader Involvement
Total Readership: 85,712
Read 3 out of the last 4 issues: 82%
Average time spent with one issue: 38 minutes
Referred to information from an issue: 68%
Save items of interest: 52%

Corporate Demographics

Occupation
Top Management: 73%
(Owners, Operators, Presidents, C-titles, and Vice Presidents)
Middle Management: 27%
(Department Directors, Managers, and Supervisors)

Purchasing Involvement
92% of Twin Cities Business readers make company buying decisions.

Lifestyle Demographics

Gender
Male: 74%
Female: 27%

Age
Average reader is 52 years of age

Education
Attended College: 89%
College Graduate: 76%
Post-Graduate Studies: 39%

Household Income
$227,000 average

Net Worth
$2,200,000 average

Investments
Primary Residence: $519,000 average market value
Investment Real Estate: $1,174,000
Investment Portfolio: $940,000

Demographics

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