In 1996, St. Paul-based Gander Mountain sold its direct marketing division and a short-term trademark license to Cabela's. In the process, Gander lost the right to use its own brand or logo in direct marketing. But last July a federal judge reversed that decision, ruling that Gander could commence using its name and goose logo to market directly to customers.
Purchasing Overton’s, an established industry player in Internet and catalog
marketing for recreational boaters, allows Gander to accelerate its return
online and through catalogs. Overton’s is an established
Internet and catalog marketer with 2006 revenues in excess of $90 million and
over 15 million catalogs distributed annually. Headquartered
in Greenville, N.C., Overton’s operations include a fulfillment center and call
center that will support new Gander Mountain Internet and
catalog marketing opportunities.
